How a CMO Uses Blended Workforces to Catapult Market Dominance with Donna Parent

Blended Workforces at Work

IN THIS EPISODE...

Today's episode features Donna Parent, the Chief Marketing Officer at Dynamo Software. Dynamo stands at the forefront of innovation, offering a multi-tenant cloud software platform explicitly tailored for the alternative investment sector. Throughout today's conversation, we'll gain invaluable insights into this specialized industry as Donna guides us through her journey.

One of the strategies Donna champions is the use of blended workforces, a concept she mastered early in her career under the mentorship of pioneers. Through Donna's leadership, her team at Dynamo embraces the power of external talent and exemplifies a results-driven mindset that aligns marketing efforts directly with revenue generation. Join us as we uncover the intricacies of marketing in the alternative investment realm and discover how Donna navigates this landscape with finesse and innovation.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://BlendedWorkforcesAtWork. (Click the magnifying icon at the top right and type “Donna”)

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ABOUT DONNA PARENT:

Donna Parent's passion for marketing began as a love affair with writing. She started in newspaper reporting and saw firsthand the impact of storytelling. When she launched her marketing career, she quickly learned how to multiply that impact by leveraging branding, positioning, and multiple integrated communication strategies and platforms. Tracking that impact has prepared her to be a strategic marketer leading value-added integrated marketing programs that drive business goals and generate positive results for high-tech, emerging software companies.

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WHAT TO LISTEN FOR:

1. What is the importance of showing results in marketing?

2. What are the strategies for managing a team through objectives and key results (OKRs)?

3. What are some benefits of using a blended workforce?

4. What defines success in marketing?

5. How can results drive success?

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FEATURED TIMESTAMPS:

[02:49] A Glimpse into Donna's High-Energy Life Beyond Work

[04:26] Donna's Journey to CMO at Dynamo

[06:48] Dynamo's Unique Role in Optimizing Investment Workflows

[09:07] Dynamo's Specialized Solutions for Hedge Funds and Private Equity

[14:25] How High Standards and Collaboration Drive Success

[17:23] Fostering a Unified and Fluid Team: The Key to Collaborative Success

[19:11] The Journey of Building a High-Impact Marketing Team with Supportive Leadership

[21:34] The Power and Pitfalls of a Blended Workforce

[25:46] Signature Segment: Donna's LATTOYG Tactics of Choice: Leading With A Drive For Results

[29:17] Signature Segment: Donna's entry into the LATTOYG Playbook: Mastering the Art of Marketing

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LINKS FOR DONNA:

Website: dynamosoftware.com

LinkedIn: linkedin.com/in/donnaparent

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience