EP079: Law Firm Growth: Blending Technology and Human Behavior with Kerri Coby White

Ten Golden Rules Internet Marketing for Law Firms Podcast

In this week’s episode, Jay Berkowitz and Kerri Coby White, Author of The Law Firm Growth Machine, discuss law firm growth strategies and some of the top challenges and solutions for Law Firms today. They cover the importance of learning from other industries, legal marketing strategies, and how to take advantage of Google’s products - Google Maps, Local Service Ads, and Google Business Profile (GBP). Plus, you’ll get tips about tools for centralizing data and improving productivity, in addition to Kerri’s favorite apps, business books, and subscriptions. Be sure not to miss this episode; tune in now!

Timestamps:

• 00:00 - Introduction to Ten Golden Rules podcast
• 01:32 - Kerri 4.0
• 03:47 - Biggest Opportunities for Law Firms
• 05:54 - Learning from Other Industries
• 07:37 - Email Marketing and List Building in Legal
• 09:43 - Optimal Cadence for Outreach
• 12:38 - Legal Marketing Strategies and Follow-up
• 12:53 - Lead Conversion and Lead Nurture
• 17:38 - Everyone can Compete with the Big Firms with Google Maps and Local Service Ads
• 22:10 - Google Local Service Ads and Their Impact on Lawyers
• 24:09 - Google Business Profile (GBP) is like a Mini Website
• 25:19 - You can’t Trick “The Google”
• 26:25 - The Law Firm Growth Machine book
• 28:26 - Data-Driven Decision-Making for Law Firms
• 30:11 - Invest in Marketing
• 30:29 - Hire the Right People
• 31:19 - Where is the Data? What Gets Measured is Managed
• 32:57 - Life Lessons and Career Pivots
• 34:53 - Productivity Apps and Tips
• 35:50 - Book Recommendations
• 37:20 - Hidden Brain podcast
• 37:49 - Bill Maher podcast
• 38:26 - Huberman Labs podcast
• 38:50 - Connect with Kerri Coby White on LinkedIn

Book + Podcast Recommendations:

• Ten Golden Rules - Internet Marketing for Lawyers with Jay Berkowitz
• Atomic Habits by James Clear
• Hidden Brain podcast
• Bill Maher podcast
• Huberman Labs podcast

Mentioned Resources:

• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn
• Connect with Kerri Coby White on LinkedIn

About Kerri Coby White:

Kerri Coby White is the founder and CEO of KerriJames and author of The Law Firm Growth Machine - A Proven System to Accelerate Your Firm's Growth in Just 30-Days. Kerri is a seasoned mentor, dynamic speaker, and expert in the realm of legal practice growth. At KerriJames, she revolutionizes legal practice growth by integrating advanced technology with the power of genuine human connection. Kerri's study of and passion for human behavior, communication, emotional intelligence, and the psychology of sales enable her to empower attorneys to identify, attract, retain, and activate clients to grow a thriving practice.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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