EP078: EOS for Law Firms – The Entrepreneurial Operating System with experts Mike Morse, Gerardo Escalona, and Tyler Smith

Ten Golden Rules Internet Marketing for Law Firms Podcast

We’re seeing more and more of the most successful firms in the world implementing the Entrepreneurial Operating System (EOS). EOS provides a complete set of simple concepts and practical tools that include a trifecta of VISION, TRACTION®, and LEADERSHIP strategies. This episode covers it all! Join your host, Jay Berkowitz, as he talks with $200 Million attorney Mike Morse, successful law firm owner and author of Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable; Gerardo Escalona, serial entrepreneur and rock-star EOS Implementer; and Tyler Smith, attorney, original Gino Wickman client and member of the EOS leadership team, about the entrepreneurial operating system and how it can work for your firm. You’ll discover how YOU can get started with EOS, as well as the most effective tips and strategies for massive revenue impact. Tune in now!

Timestamps:

• 00:00 - Using EOS to grow a law firm to $200M
• 05:09 - Using the EOS framework for growth and success
• 09:54 - Gerardo Escalona’s journey to implementing EOS in business
• 14:03 - Implementing the EOS framework at your law firm: Vision, Traction, and Leadership
• 18:09 - Measuring law firm performance and identifying the root issues
• 22:08 - The impact of EOS on law firms
• 28:01 - Mike Morse takes his law firm from $17M to $200M
• 31:47 - Using EOS for law firm
• 39:01 - The difference in roles of an implementor and an integrator
• 43:28 - Rolling out EOS within a company using a simple organizational chart
• 48:03 - Tyler Smith’s journey to full-time EOS implementation
• 52:00 - Second in command to the integrator: the implementor
• 54:33 - Understanding how to delegate leadership roles
• 56:27 - Transformative case studies with Mike
• 59:04 - Decentralizing visionaries and founders to help find purpose
• 1:01:48 - Getting started with EOS: taking the first steps
• 1:05:08 - Profitability and accountability goals for law firms
• 1:12:35 - Top tips to move your law firm forward in 2024: alignment, AI, and data
• 1:15:06 - Connecting with Tyler, Mike and Gerardo

Book Recommendations:

• What the Heck is EOS? by Gino Wickman and Tom Bouwer
• Fireproof by Mike Morse
• Traction by Gino Wickman
• Get A Grip by Gino Wickman and Mike Paton

Mentioned Resources:

• Check out EOSworlwide.com to learn more about the Entrepreneurial Operating System
• Contact Mike via email at [e-mail]
• Discover more about Fireproof
• Injured in Michigan? Go to 855mikewins.com for your personal injury needs
• EOS masterclasses at www.theprofitrecipe.com
• Subscribe to Ten Golden Rules on YouTube
• Check out our webinars on TenGoldenRules.com
• Connect with Ten Golden Rules on LinkedIn
• Follow Ten Golden Rules on Facebook
• Connect with Jay Berkowitz on LinkedIn

About Mike Morse:

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. When Gino Wickman founded EOS and began implementing this system his first law firm client was Mike Morse. Mike has written about EOS and the role it played in his business operations in his #1 Amazon Best Seller - FIREPROOF: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable

About Gerardo Escalona:

Gerardo Escalona is a certified EOS implementer. Years ago, he was running two businesses, feeling stuck and not having time for his family. He found EOS by reading Gina Wickman’s book Traction: Get a Grip on Your Business. Fast forward, implementing EOS helped him scale both of my businesses and double revenue and profit the first year after he implemented EOS.

About Tyler Smith:

Tyler Smith was running a start-up twenty-five years ago and he was seeking guidance, accountability, and a roadmap to success. He invited Gino Wickman, the visionary behind EOS and author of the Traction Library, into the business. The impact was profound - the business expanded, evolved, and achieved remarkable milestones, including a top 10 ranking in the Inc. 500 and being twice finalists for EY’s Entrepreneur of the Year.

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

About the Ten Golden Rules Internet Marketing for Law Firms Podcast

Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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