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5. Using robust personas to recruit for graduate programs with Judith Stockmon of American University
Manage episode 321541559 series 3290896
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In this episode, you’ll hear from Judith Stockmon who is the Assistant Dean for Graduate Enrollment at American University College of Arts and Sciences. You'll hear her talk about:
- how an on-going collection of data guides their ability to recruit
- how her private sector experience shaped her view on enrollment as a consumer product now
- how analyzing data has revealed critical insights on their student population
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Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
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