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EP. 116 - Building Effective Closed-Loss Programs in Account-Based Marketing
Manage episode 449519048 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.
Best Moments:
(00:32) Introduction to closed-loss programs and their importance in Q4
(01:36) Segmenting closed-loss opportunities based on verticals and past objections
(02:17) Importance of reengaging through the same seller for higher success rates
(03:27) Utilizing marketing programming and content assets to overcome past objections
(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts
(05:29) The year-round potential of closed-loss programs
(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities
(07:22) Customer win-back programs and their potential
(08:13) Time-based triggers for reengaging closed-loss opportunities
(09:04) Effective messaging strategies for reengagement
(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts
138 episodios
Compartir
Manage episode 449519048 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for building effective closed-loss programs in account-based marketing. He provides insights on how to reengage past opportunities, segment audiences, and leverage various channels for successful outreach.
Best Moments:
(00:32) Introduction to closed-loss programs and their importance in Q4
(01:36) Segmenting closed-loss opportunities based on verticals and past objections
(02:17) Importance of reengaging through the same seller for higher success rates
(03:27) Utilizing marketing programming and content assets to overcome past objections
(04:34) Leveraging LinkedIn ads for targeted remarketing to closed-loss accounts
(05:29) The year-round potential of closed-loss programs
(06:31) Champion tracking as a strategy for reengaging closed-loss opportunities
(07:22) Customer win-back programs and their potential
(08:13) Time-based triggers for reengaging closed-loss opportunities
(09:04) Effective messaging strategies for reengagement
(10:24) Opportunistic triggers for reengagement, such as industry changes or personnel shifts
138 episodios
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
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