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EP. 115 - Stop Scaling ABM: Start Stacking Signals for Success
Manage episode 448888339 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses how to stop scaling Account-Based Marketing (ABM) and start stacking signals to create a successful ABM program. He provides practical frameworks and strategies for building an effective ABM program using existing resources and technologies.
Best Moments:
(00:32) Introduction to the workshop on stopping scaling ABM and starting to stack signals
(01:25) Gaining clarity on structuring an ABM program
(04:04) Discussion on various ABM-related terms and their similarities
(08:35) Three core reasons why ABM programs fail
(12:56) Importance of focusing on people and processes before investing in technology
(15:22) Introduction to the account progression model framework
(16:31) Explanation of the 4D framework for building activation playbooks
(19:37) Identifying current marketing activities and how they fit into the account progression model
(24:09) Examples of how to track and measure various marketing activities
(27:23) Detailed breakdown of the 4D framework applied to different stages of the account progression model
138 episodios
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Manage episode 448888339 series 3597488
Contenido proporcionado por Mason Cosby. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mason Cosby o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses how to stop scaling Account-Based Marketing (ABM) and start stacking signals to create a successful ABM program. He provides practical frameworks and strategies for building an effective ABM program using existing resources and technologies.
Best Moments:
(00:32) Introduction to the workshop on stopping scaling ABM and starting to stack signals
(01:25) Gaining clarity on structuring an ABM program
(04:04) Discussion on various ABM-related terms and their similarities
(08:35) Three core reasons why ABM programs fail
(12:56) Importance of focusing on people and processes before investing in technology
(15:22) Introduction to the account progression model framework
(16:31) Explanation of the 4D framework for building activation playbooks
(19:37) Identifying current marketing activities and how they fit into the account progression model
(24:09) Examples of how to track and measure various marketing activities
(27:23) Detailed breakdown of the 4D framework applied to different stages of the account progression model
138 episodios
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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continue reading
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