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Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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SELAB Season 1, Episode 4 - The value of storytelling in sales

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Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how you can leverage the same effective technique in sales.

Melissa unveils how every story needs a hero and how in the world of sales this needs to be your customer, how to connect the hero to what you would like to sell and how you structure the story.

How do you start a storytelling Sales Enablement program in your company? Melissa shares some practical tips to get you started!

Did you enjoy listing to this podcast and don't want to miss another episode? Subscribe to my podcast on iTunes!

Let me know your thoughts and feedback by using the comments section on my blog.

Which topics do you want me to cover in one of the next podcasts?

Go to www.salesenablementlab.com and let me know!

  continue reading

26 episodios

Artwork
iconCompartir
 
Manage episode 151507120 series 1029657
Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Melissa Madian is the vice president of Sales Enablement for Vision Critical, a marketing Nerd and also the Chief Fabulous Officer. In this week’s podcast Melissa and myself talk about storytelling, a topic we are both very passionate about. Listen to Melissa explaining how all the best books, movies and plays tell a story using a framework and how you can leverage the same effective technique in sales.

Melissa unveils how every story needs a hero and how in the world of sales this needs to be your customer, how to connect the hero to what you would like to sell and how you structure the story.

How do you start a storytelling Sales Enablement program in your company? Melissa shares some practical tips to get you started!

Did you enjoy listing to this podcast and don't want to miss another episode? Subscribe to my podcast on iTunes!

Let me know your thoughts and feedback by using the comments section on my blog.

Which topics do you want me to cover in one of the next podcasts?

Go to www.salesenablementlab.com and let me know!

  continue reading

26 episodios

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