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Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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SELAB Season 3, Episode 5: Forrester's B2B Marketing Forum

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Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the alignment of Sales and Marketing and the rapidly evolving technology space around Sales Enablement. All topics which were focus areas during the conference. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes! Let me know your thoughts and feedback by using the comments section below!

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26 episodios

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Manage episode 166187592 series 1029657
Contenido proporcionado por Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage!. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Thierry van Herwijnen, Increase sales, Enhance productivity, and Drive incremental growth! Practical ideas you can leverage! o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Peter O’Neill is the VP & Research Director for B2B Marketing (previously called Sales Enablement) at Forrester. Peter manages a group of analysts focused on B2B marketing. In this week's podcast, Peter will give an update on Forrester's B2B Marketing Forum which took place in October in Miami. Peter shares the highlights of the conference and provides an update on the 'Dead of the B2B Sales Rep' research which we covered earlier in the podcast during season 1 episode 9 (Tom Pisello, Alinean) and season 1 episode 11 (Peter O'Neill). Also, we discuss Account Based Marketing (ABM), the alignment of Sales and Marketing and the rapidly evolving technology space around Sales Enablement. All topics which were focus areas during the conference. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes! Let me know your thoughts and feedback by using the comments section below!

  continue reading

26 episodios

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