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6 Easy Steps to Better Sales & Marketing Alignment
Manage episode 440082873 series 3600646
Contenido proporcionado por Summer Poletti. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Summer Poletti o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Welcome to the inaugural episode of C-Suite Sidekick! I'm your host, Summer Poletti, and today we’re diving into the world of sales and marketing alignment with our first mini pod. In this concise and focused episode, we're tackling a crucial topic that often sees sales and marketing teams at odds. Have you ever been in a meeting where fingers are pointed and blame is shifted between these two departments? If so, you’re not alone—and it’s time to bridge that gap for the greater success of your business. The buying journey is more digital than ever, and for sales and marketing to thrive, they need to work together seamlessly. Stay tuned as I share six actionable steps that can help you align these critical teams, starting today. So, whether you're squeezing this in during a quick car ride or a brief moment between meetings, let's get started!
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Capíttulos
1. Intro to mini pod (00:00:00)
2. Today's topic is Sales and Marketing alignment (00:00:24)
3. Why alignment is necessary in B2B today (00:00:42)
4. 6 easy steps to help align and you can start today (00:03:23)
5. Tip number 1 (00:03:52)
6. Tip number 2 (00:04:50)
7. Tip number 3 (00:05:34)
8. Tip number 4 (00:06:27)
9. Tip number 5 (00:08:17)
10. Tip number 6 (00:10:05)
11. Recap (00:12:08)
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