Los mejores podcasts de Revenue Growth (2025)

1
Maturity Model for Reporting, Testing ChatGPT Operator, When to Rip & Replace Your Ops Processes? 54:56

8d ago54:56

54:56

00:00 Intro 01:47 Maturity Model for Reporting 30:57 Testing Chatgpt Operator 47:34 When to Rip & Replace Your Ops Processes? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow …

1
Where do GTM Ops Projects Go Wrong?, 5 "Best" ABM Stats, Is Campaign ROI Worth It? 48:54

22d ago48:54

48:54

00:00 Intro 00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity 24:30 GTM or GTFO: 5 "Best" ABM Stats? 38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our n…

1
Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No? 45:32

1M ago45:32

45:32

00:00 Introduction 00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org 27:32 GTM or GTFO: Analyzing marketing data using Deepseek 40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G0…

1
2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality 45:15

2M ago45:15

45:15

00:00 Introduction 00:37 Our Predictions for GTMOps in 2025 26:33 GTM or GTFO: Is AI email personalization worth it? 37:01 Q&A: When is data quality good enough? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-archit…

1
BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object 46:12

3M ago46:12

46:12

In this episode, we dive into some nitty-gritty GTM data/reporting challenges! From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answe…

1
Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform 43:36

3M ago43:36

43:36

Charlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro 02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method an…

1
AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?) 36:15

4M ago36:15

36:15

00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?Por CS2

1
Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead? 42:00

4M ago42:00

42:00

00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe…

1
Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities 48:01

5M ago48:01

48:01

00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.co…

1
Breaking Down Funnel Attribution vs. Multi-Touch Attribution 44:53

5M ago44:53

44:53

00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us …

1
Optimizing GTM Operations | RevOps Champions Podcast 59:28

6M ago59:28

59:28

Check out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-…

1
Unifying Your GTM Data (Across Different GTM Motions) 6:02

6M ago6:02

6:02

Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm…

1
UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice 42:41

7M ago42:41

42:41

00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN…

1
A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show 46:17

7M ago46:17

46:17

Crissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: htt…

1
Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons) 4:37

7M ago4:37

4:37

If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st re…

1
Should You Build A Person Funnel Before an Account Funnel? 4:09

8M ago4:09

4:09

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more fro…

1
ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? 49:43

8M ago49:43

49:43

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Yout…

1
Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast 36:55

8M ago36:55

36:55

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunder…

1
Your Hubspot or Marketo Needs a Centralized Lead Management Process 12:42

9M ago12:42

12:42

Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…

1
A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris 49:43

9M ago49:43

49:43

Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…

1
Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast 41:43

9M ago41:43

41:43

Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.Por CS2

1
Deep Dive into Attribution | Attribution Time Podcast 33:56

10M ago33:56

33:56

Crissy joins the Attribution Time podcast to share her perspective on all things attribution.Por CS2

1
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast 57:06

10M ago57:06

57:06

Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…

1
Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker 59:02

11M ago59:02

59:02

Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…

1
Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast 46:20

11M ago46:20

46:20

Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…

1
Update on The Revenue Growth Architects 2:15

11M ago2:15

2:15

What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…

1
206 - Using Account Tiers for an Effective ABM Strategy 16:55

12M ago16:55

16:55

You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…

1
205 - Our Top 3 Tips for Creating RevOps Documentation 17:37

12M ago17:37

17:37

Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…

1
204 - How to Avoid 3 Common Lead Scoring Mistakes 12:54

12M ago12:54

12:54

Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …

1
203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution 15:10

1y ago15:10

15:10

How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…

1
202 - How to Build a Valuable RevOps Roadmap 10:27

1y ago10:27

10:27

If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps road…

1
201 - Does Marketing Ops Have a Career Ceiling? 32:41

1y ago32:41

32:41

If you look at open roles in marketing operations today you will see a slew of senior manager or director titles. All of which have a mile long list of responsibilities but that is another story. If you try to look for anything VP level or above it seems like it is non-existent. So this begs the question: Is a senior-level role realistically in the…

1
200 - "Celebrating" Our Mistakes for Episode 200! 28:51

1y ago28:51

28:51

With two hundred episodes officially under our belts, you’d think we’d take a victory lap. Not so! Instead, we’re taking episode 200 as a time for reflection on our marketing ops blunders, gut-wrenching mistakes, and embarrassing moments. From botched mass email sends to public speaking freeze-ups to Marketo interesting moments gone wrong, are you …

1
199 - How to Handle the Harsh Realities of RevOps 17:18

1y ago17:18

17:18

Working in RevOps can be an extremely rewarding career path, but it can also be fraught with difficulties and frustrations that can get in the way of those operators succeeding in their role or simply just enjoying it too! In this episode of The Revenue Growth Architects, we’re facing down three harsh truths about working in RevOps and discussing t…

1
198 - How to Architect Your Funnel The Right Way 27:54

1y ago27:54

27:54

Over the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationa…

1
197 - Why We Changed Our Mind on Self-Reported Attribution 22:51

1y ago22:51

22:51

Recency Bias. Bad data. Form Friction. There are plenty of reasons to question the usefulness of self-reported attribution. In fact, Charlie once believed self-reported attribution to be pointless. So what made him change his tune? In this episode of The Revenue Growth Architects, we’re reconsidering self-reported attribution to find out what turne…

1
196 - Is It Time to Rethink the Role of the SDR? 29:18

1y ago29:18

29:18

Building out an SDR team is costly, and frequently results in an organizational focus on keeping that team busy—not driving revenue. Partner that with the advance of AI tools and a shift in the way businesses are handling their outbound sales efforts and the traditional role of the SDR feels less clear than ever. In this episode of The Revenue Grow…

1
195 - Why Does Everyone Hate Content Syndication? 26:51

1y ago26:51

26:51

How often have you followed up with your SDRs and discovered that the prospects they were reaching out to based on content syndication efforts didn’t actually remember that white paper or perhaps never downloaded it in the first place? Everyone seems to agree that content syndication doesn’t really work. So why are we all still doing it? In this ep…

1
194 - The Top 9 Priorities from Our Clients’ 2024 Roadmaps 25:06

1y ago25:06

25:06

Ready or not, 2024 is here! What is on your 2024 roadmap? Does it include partner program operations? Or are you tackling your email strategy and deliverability? Or are you prioritizing a new AI project? In this episode of The Revenue Growth Architects, we’re looking at all these topics and more as we count down the nine marketing ops topics and pr…

1
193 - Hubspot is making big moves. Let’s talk about it. 18:26

1y ago18:26

18:26

What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace. It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform…

1
192 - Is Third-Party Intent Data Snake Oil? 26:58

1y ago26:58

26:58

Third-party intent data is a buzz-worthy topic in B2B marketing and sales, but is it useful intelligence or so much snake oil? In this episode of The Revenue Growth Architects, we’re sifting through an industry report and our own anecdotes to think critically about third-party intent data. Gain insight into the challenges of using third-party inten…

1
191 - Debating How to Operationalize Account Stages for ABM 53:00

1+ y ago53:00

53:00

This episode is an interesting one folks! Listen in and hear Xander, Crissy, and Charlie debate on the best way to operationalize account stages for ABM. Defining the stages for a person funnel is easy. We have that nailed down. But nailing down the BEST way to handle account stages is still a new area where we are evolving our thinking on how to a…

1
190 - Rethinking Your Email Strategy For 2024 33:49

1+ y ago33:49

33:49

Over the last year, there has been an over-reliance on using email as a channel from budget-starved marketers because it’s “free” and is the quickest way to get in front of potential buyers. But what are the hidden costs of bad email practices? Are buyers numb to email since it’s so oversaturated? And are you hurting your brand and deliverability m…

1
189 - Busting the MQL Myth That’s Hurting Your Marketing Performance 26:41

1+ y ago26:41

26:41

Marketing teams are working furiously to fulfill MQL quotas as the end of the year swiftly approaches. But are MQLs the best metric to determine your marketing team’s performance? What other metrics might provide a better indicator of the health of your business and the success of your campaigns? In this episode of The Revenue Growth Architects, we…

1
188 - How to Improve Funnel Velocity With SLAs 36:14

1+ y ago36:14

36:14

How well are you tracking your SLAs? And perhaps more importantly, how many of them are you tracking? Measuring your speed to lead is all well and good, but focusing on it exclusively doesn’t solve all your funnel velocity issues. In this episode of The Revenue Growth Architects, we’ll examine the other SLAs you should be measuring to have a holist…

1
187 - Do You Need a Marketing Automation Platform In 2023? 30:51

1+ y ago30:51

30:51

Over the last year an interesting debate has heated up around Marketing Automation Platforms (MAPs like Marketo, Hubspot, Pardot) and if they are necessary in this modern era of martech. The argument against MAPs is there are new more focused best in breed tools (like iPaaS, data warehouses, data automation, more advanced B2C emailing tools) that w…

1
186 - When Is It Time to Expand Your Marketing Ops Team? 32:47

1+ y ago32:47

32:47

Whether you’re expanding from a mighty Marketing Ops team of one or adding headcount to an already established crew, what are the best practices for growing your Marketing Operations team? In this episode of The Revenue Growth Architects, we’re sharing a framework we’ve used internally at CS2 and with our clients to determine how and when to build …

1
185 - Is a Website Chat Tool Right for your GTM Strategy? 26:19

1+ y ago26:19

26:19

Your website’s chatbot just might be one of your largest MarTech expenses. And this begs the question: Is it worth it? Maybe you’d be better off with a simple (and cheaper) form. How likely is it that you’ll be able to get your sales team fully enabled in chat anyway? Would those meetings with prospects come through even without a chatbot pinging t…

1
184 - Were we right? Reviewing our 2023 Marketing Ops Predictions 25:18

1+ y ago25:18

25:18

With teams getting smaller and scrappier, is tech debt more rampant as we near the end of 2023? Are the days of unlimited marketing budgets truly gone and what impact does that have on revenue analytics? Has a dependence on partner marketing grown this year? Back in January, we made a lot of predictions about how the Marketing and Revenue Ops lands…

1
183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content 34:09

1+ y ago34:09

34:09

With marketers moving toward ungating their content so that they can enable the modern buyer’s journey, many operators are being pressured to still inform the team on how they will report on the effectiveness of the content, even if there is no direct web conversion. In this episode of The Revenue Growth Architects, our hosts prepare you to tackle …

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