How Businesses Become Unicorns with Viral Ads with Benton Crane of Harmon Brothers

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode, Eric speaks with Benton Crane, the CEO of Harmon Brothers, the creative agency responsible for some of the most viral ads in internet history. Their iconic campaigns for trending companies like Squatty Potty, Purple Mattresses, and Poo-Pourri have helped drive more than $450 million in sales and over 1.5 billion views! Eric chats with Benton about how he managed the agency’s growth from its infancy to now, where they can say they’re among the world’s most sought after ad agencies.

About Benton Crane, CEO of Harmon Brothers

As CEO, Benton wears many hats, but all his roles share the goal of taking care of clients. Harmon Brothers has amazing clients who have provided them with the chance to make some of the most successful YouTube ad campaigns of all time. The agency helps brands go from obscurity to being a household name – where every brand wants to be.

Connect with Benton: https://www.linkedin.com/in/bentoncrane/

About Eric Stockton, VP of Demand Gen at SharpSpring:

An exec with proven leadership in running sales teams and creating marketing alignment within organizations, Eric specializes in creating revenue and driving pipeline for B2B, SAAS, and eCommerce. He has an innate ability to identify prime growth areas for a business, develop strategy, and then dive in to help drive revenue quickly. At SharpSpring, Eric focuses daily on the areas of Growth, DemandGen, Publishing and Content to help streamline processes, improve output and motivate the team to excel.

Connect with Eric: https://www.linkedin.com/in/ericstockton

For more information & to connect with us:

Visit our website: www.sharpspring.com

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Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

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58 episodios

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation