It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Contenido proporcionado por Retail TouchPoints. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Retail TouchPoints o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out
Manage episode 431229059 series 3272584
Contenido proporcionado por Retail TouchPoints. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Retail TouchPoints o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach.
During this episode of Retail Remix, we’re replaying an episode of Experience Insiders featuring Milani Cosmetics Chief Marketing Officer Jeremy Lowenstein. During their discussion, Jeremy and host Alicia Esposito dig into:
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- Tips for balancing fundamental values (like inclusivity) and more creative marketing tactics to stand out across channels; and
- Lessons from some of Milani Cosmetics’ most successful campaigns, such as one recent TikTok-driven initiative for its Fruit Fetish Lip Oil.
Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.
RELATED LINKS
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Manage episode 431229059 series 3272584
Contenido proporcionado por Retail TouchPoints. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Retail TouchPoints o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach.
During this episode of Retail Remix, we’re replaying an episode of Experience Insiders featuring Milani Cosmetics Chief Marketing Officer Jeremy Lowenstein. During their discussion, Jeremy and host Alicia Esposito dig into:
- How Milani Cosmetics has continued to make luxury beauty products accessible and inclusive for all;
- Tips for balancing fundamental values (like inclusivity) and more creative marketing tactics to stand out across channels; and
- Lessons from some of Milani Cosmetics’ most successful campaigns, such as one recent TikTok-driven initiative for its Fruit Fetish Lip Oil.
Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.
RELATED LINKS
- Learn more about Milani Cosmetics
- Get the details on the brand’s latest campaign
- Connect with Jeremy on LinkedIn
240 episodios
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Similar a Retail Remix
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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continue reading
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