70: Restaurant Marketing Blueprint

Restaurant Leadership Podcast: Overcome Burnout, Embrace Freedom, and Drive Growth

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Think your restaurant’s marketing is all about posting on Instagram? Think again.
The secret to thriving in today’s competitive restaurant scene lies in leveraging the right mix of strategies and tools to connect with your audience, build your brand, and fill seats—all while staying ahead of the curve.
Our discussion dives into the crucial role of marketing in the restaurant industry, emphasizing the range of effective strategies operators should adopt beyond just social media.
One powerful way to level up your marketing game is by integrating advanced restaurant technologies. Tools like Restaurant Technologies help streamline your operations and provide valuable data that can be repurposed into effective marketing materials, from cost-saving sustainability initiatives to unique back-of-house stories that captivate customers and boost your brand's appeal.
In this episode, we explore essential topics like the importance of customer data, differences between PR and marketing strategies, realistic budgeting for marketing, and actionable insights for independent restaurant owners.
• Importance of understanding the diverse channels of marketing
• Role of customer data in effective marketing strategies
• Differences between marketing agencies and PR firms
• Crafting a targeted email marketing strategy
• Realistic marketing budget allocation for restaurants
• Building strong brand awareness before opening
• Importance of adaptability in marketing approaches
Resources:
Sebastian Stahl
Breadth Marketing
The Hospitality Leader's Roadmap

More from Christin:
Grab your free copy of my audiobook, The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary at christinmarvin.com/audio

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Podcast Production: https://www.lconnorvoice.com/

Capíttulos

1. 70: Restaurant Marketing Blueprint (00:00:00)

2. Journey in Restaurant Marketing Success (00:00:08)

3. Restaurant Marketing and PR Strategies (00:09:40)

4. Restaurant Marketing and Digital Channels (00:17:21)

5. Creating Effective Restaurant Marketing Strategies (00:24:21)

6. Restaurant Marketing Calendar and Strategy (00:30:44)

7. Marketing Budget and Resources for Restaurants (00:39:23)