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Yelp's Hidden Algorithm: How It Hurts Small Businesses
Manage episode 439957163 series 3600038
Contenido proporcionado por Erik Shellenberger. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Erik Shellenberger o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Today on the Restaurant and Bar Marketing Podcast, Erik Shellenberger reveals how Yelp's algorithm can hurt small businesses by flagging positive reviews and favoring negative ones. Using real examples like the Peach Cobbler Factory in Cincinnati, Erik explains how Yelp’s flawed system filters reviews, impacting businesses' online reputation and Google rankings. Erik also discusses the importance of Google reviews, the role of AI in review management, and how restaurant owners can maintain genuine customer engagement. If you're a restaurant or bar owner, this is a must-listen to understand Yelp's potential impact on your business.
Key Takeaways:
- Yelp's review filtering system explained
- Real-life examples of Yelp’s impact on businesses
- How AI and reviews affect your Google ranking
- Tips for managing and responding to online reviews
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