Innovative, Efficient Farming with Cintia Perez

Redox Grows

Growers and all involved in agriculture continually strive to grow the best quality food with the highest yields.
Success, including at Betteravia Farms in Santa Maria, California, comes from dedication and innovation from the ground up, including from their Director of Agronomy, Cintia Perez. Her main areas of work are in plant health, soil management and pest control.
Even with such favorable weather along the Central California Coast, agronomic problems arise and need to be dealt with quickly and effectively.
“You have to be a really big problem-solver,” Perez said. “I think that’s actually the funnest part of the job is to be able to solve problems. I have a checklist to try to figure out what the issue is in the field…. The most important part is to make sure you are in your field often, so when an issue does arise, they are able to deal with it quickly.”
Betteravia Farms, which shoppers will recognize through the Bonipak label, grows about 20 different crops, both conventional and organic, including broccoli, cauliflower, cabbage, celery, cilantro, and several types of berries.
Perez said it’s encouraging to see more women and greater diversity in agriculture. Her advice to those seeking a similar profession is to persevere, even when challenges arise.
“I enjoy seeing more and more women in ag,” she remarked. “Being a pest control advisor, being an agronomist, isn’t an easy job. Males struggle in this industry, as well. I always just tell people ‘Make sure you don’t give up. Just keep pushing through those hard times and you’ll get through it.’”