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Episode 270 with Sue Kirchner: Identifying and Marketing Your Unique Brand
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Ever wondered why your marketing efforts aren't paying off? My guest today, Sue Kirchner, founder of Brand Strong Marketing, is here to explain why knowing your brand and audience is crucial before spending a dime on marketing. Sue shares her journey from corporate America to entrepreneurial success and offers insights on how businesses can identify their unique strengths and attract the right customers and talent. We discuss the importance of foundational work in branding, why it's essential for small to mid-sized businesses, and how to make your brand stand out in a crowded market.
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