))
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
»
Reference Groups
Manage episode 153332087 series 1088549
Contenido proporcionado por Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.131-3) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.89-90)
…
continue reading
18 episodios
Compartir
