What to do When there's a Lull in Business

Pregnancy & Postnatal Entrepreneurs Collective Podcast

In this episode, we delve into a topic every birth and postpartum professional encounters: business lulls. Join Niamh Cassidy, coach and business mentor to Birth & Postpartum Workers, as we explore strategies to not only weather the storm but emerge stronger than ever.
Building a Steady Clientele

Cultivating Referrals:
Discover the power of word of mouth and referrals. Niamh shares insights into creating satisfied clients who become your greatest advocates. Learn about implementing referral programs to keep those recommendations pouring in.
Staying Present on Social Media:
Maintaining an active online presence is vital. Tune in to understand how engaging with your audience and showcasing your expertise on social media can attract potential clients and keep your services top of mind.
Navigating Business Lulls

Financial Planning:
Prepare for the inevitable by setting aside a financial cushion. Niamh provides practical tips on how to plan financially, giving you peace of mind during slower periods and allowing you to focus on your clients.

Bouncing Back Stronger

Reconnect with Your Network:
After a lull, reconnecting with your network is crucial. Learn how reaching out to past clients, colleagues, and collaborators can jumpstart your business and open up new opportunities.
Showcase Your Expertise:
Reignite your clients' trust by showcasing your expertise. Niamh discusses the importance of sharing success stories, testimonials, and updates on your professional development to reaffirm your value.
Surviving business lulls isn't just about getting by—it's about thriving. Join Niamh as we empower birth and postpartum professionals to navigate challenges, plan for success, and bounce back with resilience. Remember, in the birth and postpartum industry, you're not just a service provider; you're a thriving business owner. Stay empowered!
What to learn how to stand out in this ever growing industry? Download my 10 Steps to Standing Out & Getting Bookings now.

Enrolment for The NEST Programme is now open! Get ready to make 2025 your best year yet and finally give birth to the business you dreamed of. The NEST programme is comprehensive mindset and business group coaching programme designed to support birthworkers like you in growing and sustaining a thriving business. Get out all the details (and bonuses!) here.