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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
Manage episode 433866571 series 3555563
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How intentional are you with your podcast?
Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes.
Every decision Roger made with his podcast has been extremely intentional and well-thought-out. In this episode, we cover:
- Introduction (0:00)
- The decision to launch a podcast (2:37)
- How the show has evolved over the last 4 years (8:42)
- Promoting podcast content (13:40)
- Re-publishing older episodes and other experiments (17:35)
- Improving attribution and podcasting ROI (24:03)
- The power of celebrating others (29:04)
This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.
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