3 Major Problems with "Discovery Calls"

Pelvic PT Rising

Considering discovery calls, doing them now or thinking you might be missing out on them? Check out the full 'sode to better understand the conversion process!
The first thing to recognize is where these 'discovery calls' - which are really sales calls - come from. They come from the 'ortho bro' model and selling big packages.
Here's why we aren't a fan:
1. It's inconvenient for patients
You're creating an extra barrier for patients. Instead of just filling out a contact form, they have to find a time on your schedule that works. They have to decide to spend a half hour of their time with you and wait days/weeks to even know if you can help!
What's actually happening is many patients are seeing this on your website, looking at the times and then disappearing instead of booking.
2. Gives the wrong impression of pelvic health
What other doctorate-level medical professional does a 'discovery call'? Good luck getting your urologist on the phone to see 'if you're a good fit!'
If we're trying to normalize pelvic rehab, it's the wrong impression to be sending.
3. It's not sustainable for a growing business
This might be feasible when you're small and growing slowly....but if you're doing this, you're costing yourself the leads that could help you grow faster!
But once you're busy, these discovery calls take time away from patient care. And if you're trying to outsource these to your clinicians, they are going to struggle and resent it.
Patients can still feel heard and taken care of. You just need a good phone script, NOT a discovery call!
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About Us
Nicole and Jesse Cozean founded Pelvic PT Rising to provide clinical and business resources to physical therapists to change the way we treat pelvic health. PelvicSanity Physical Therapy (www.pelvicsanity.com) together in 2016. It grew quickly into one of the largest cash-based physical therapy practices in the country.

Through Pelvic PT Rising, Nicole has created clinical courses (www.pelvicptrising.com/clinical) to help pelvic health providers gain confidence in their skills and provide frameworks to get better patient outcomes. Together, Jesse and Nicole have helped 600+ pelvic practices start and grow through the Pelvic PT Rising Business Programs (www.pelvicptrising.com/business) to build a practice that works for them!

Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([e-mail]).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!