Product management

Pearson Education Marketing Podcasts

This Podcasts is a practical illustration of the application of Product life Cycle theory (PLC). You can take the Jaguar example as the basis of your understanding of product management through the life cycle but with the intension of ensuring the product continues to grow in the long term and therefore ensure sustained profitability. Try to apply this to an example of your own : for example if you are a football fan examine how the club manager develops his (or her) team for the long term considering the short-term constraints in the game. If you are a Manchester United fan you might note that Sir Alex Ferguson has a policy of gradually introducing young players into the team at strategic points in the season so as to 'blood' them. By doing this he is extending the success of the team as have proved to be the case. In this example Manchester United represents the product/service for illustration purposes.