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Navigating the Wild World of NIL: Insights for Parents and Athletes
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In this episode of the Parent Portal Show, Stephen Nold and Coach Gumbert dive into the ever-evolving landscape of NIL (Name, Image, Likeness) in youth sports. The hosts discuss the challenges faced by brands in navigating this chaotic environment and shed light on the importance of social media in building an athlete's brand. They explore the impact of social media behavior on potential sponsorship deals and emphasize the need for parents to guide their kids in making responsible choices. Additionally, the episode delves into the strategic opportunities for marketers to establish early relationships with young athletes and the long-term benefits of such partnerships.
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