#71-How to create a resilient food photography business unaffected by social media changes with Madhushree & Anindya Basu

My Food Lens

Instagram has gone through such massive changes in the last year that we food photographers & bloggers are finding it difficult to love it like before.

Some creators are thriving.

Some have left the platform.

Some have distanced themselves.

Some return only for the community and conversations.

It has impacted almost all of us esp. those who depended on Instagram for collaborations, influencer work, driving traffic to their blog or getting discovered by clients.

While we feel robbed of the joy we once felt sharing our work on the platform, our businesses have also been impacted.

It’s not easy navigating through this phase of social media. It doesn’t really inspire us to share our work on it anymore like before.

Tell me you feel so too.

This week’s podcast is ultra-special because we have not one, but two special guests - husband-wife, Madhushree and Anindya Basu @pikturenama.

Previously restaurateurs, now food bloggers, food influencers, food photographer & videographer, cookbook authors, food writers, together the duo runs a creative agency in India.

While many creators are struggling in this social media climate, Madhu and Anindya are buzzing with their thriving food blogging and photography business..

..And in this episode they share how it’s been possible inspite of social media changes.

We talk about the impact of social media on the creative industry, how to diversify your business, how to promote your business outside of social media, get discovered by clients, a powerful practice to grow your business while staying unaffected by Instagram algorithms etc.

As creators, we love connecting back to a community on social media and as business owners, we love how social media gives us access to potential clients and showcases our professional work.

There are so many reasons for us to feel frustrated given how it has changed but hearing Madhu & Anindya will not only give hope but also leave you with fresh ideas on how to navigate through this phase.

It’s time to embrace, adapt and pivot because it is totally possible to still find joy in sharing our work and also have a thriving business in spite of Instagram’s mood swings.

Read more at https://myfoodlens.com

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Show notes available at https://myfoodlens.com/create-resilient-food-photography-business-unaffected-by-social-media-changes/
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