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Contenido proporcionado por Metrics & Chill. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Metrics & Chill o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Mind The Business: Small Business Success Stories


Building a thriving business isn't always about rapid expansion. When should you hit the accelerator on growth, and when should you pump the brakes? Jannese and Austin are in Nashville, Tennessee to talk with Taku Zhou and Sibusiso Ajayi of TKZ Architecture LLC to explore this crucial entrepreneurial crossroads. The duo shares candid insights from their journey building TKZ Architecture, revealing the moments they knew it was time to scale – and importantly, when it wasn't. They discuss how they balanced the allure of growth against the need to strengthen their foundation through refined workflows, established protocols, and market positioning. Tune in as we unpack the strategic decision-making that goes into sustainable business expansion and learn the telltale signs that you're ready for growth and how to execute that transition successfully. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…
163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)
Manage episode 458408878 series 1848080
Contenido proporcionado por Metrics & Chill. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Metrics & Chill o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals.
191 episodios
Manage episode 458408878 series 1848080
Contenido proporcionado por Metrics & Chill. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Metrics & Chill o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Links
- Try Benchmarks Explorer
- Learn More About Databox
- Subscribe to our newsletter for episode summaries, benchmark data, and more
In this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals.
191 episodios
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Metrics & Chill - Predictable Growth for B2B

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Metrics & Chill - Predictable Growth for B2B

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Metrics & Chill - Predictable Growth for B2B

1 164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar) 38:11
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams — and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency. Follow Samantha Visit Balsam&Cedar…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals. Follow Jen Visit Demand Jen…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions. Follow Megan Visit Refine Labs…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and increase your bottom line with expert insights from Roee Hartuv, a Revenue Architect at Winning By Design. Follow Roee Visit Winning by Design…
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Metrics & Chill - Predictable Growth for B2B

1 160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote) 1:01:56
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results. Follow Darien Visit Antidote…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target. Read the summary Follow Sam Visit Loxo…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal. Follow Dougie Explore SourceWhale…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible. Follow Adam Explore Growth Union…
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Metrics & Chill - Predictable Growth for B2B

1 BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume) 49:43
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game! Follow Jamar Diggs and Germeen Guillaume Explore J Diggs Media…
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Metrics & Chill - Predictable Growth for B2B

1 BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing) 54:31
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links: Follow Jennifer Explore Beacon Media + Marketing…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. Follow Alli Explore Hypothesis Department…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human services Lead generation tactics, including a unique grant program for nonprofits and robust email marketing The importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial , shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digital marketing agency specifically for the legal sector Content marketing strategies to improve client engagement and website traffic How to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox…
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Metrics & Chill - Predictable Growth for B2B

1 BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat) 47:58
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat , shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partners His agency's marketing and sales tactics Managing different team member personalities in the workplace Optimization of the sales process, client services, and the pivotal role of feedback and reviews ... And a ton more! Links: Follow Adam Visit BBD Boom…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs. Links Follow Connor Explore hapily…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean ABM program", this episode is for you. Links Follow Mason Book a call with Scrappy ABM…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul…
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Metrics & Chill - Predictable Growth for B2B

1 BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute) 42:30
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links: Follow James Robert Lay Visit Digital Growth Institute…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow Karl
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links Follow Lauren on LinkedIn Visit Coastal Consulting…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links Follow Kyle Visit Jellyfish
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: Follow Casey Try ActiveCampaign
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company. Links Explore Databox Benchmarks Follow Jen Learn more about SmartBug…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links Follow Blake Hire Blake
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links : Follow Doug Lift Enablement The HubSopt benchmark group…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links Follow Mary Map My Customers…
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Metrics & Chill - Predictable Growth for B2B

1 146: Collaborative Growth (w/ Pete Caputa, Databox) 1:01:53
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a better way to do marketing and sales, by partnering with your target customers. Links: Create your own private benchmark group Read the "Collaborative Growth" article…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.…
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a step-by-step strategy you can use to reduce churn at your B2B company.
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Metrics & Chill - Predictable Growth for B2B

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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn steps you can take to increase revenue and grow more efficiently.
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more View YouTube benchmarks for B2B here Check out Ahrefs' YouTube channel
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.
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Metrics & Chill - Predictable Growth for B2B

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to drive more predictable demand by identifying who your best customers are.
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