Steve Bitter: Athlete Branding Consultant

Maximum Enthusiasm

Today’s episode features guest Steve Bitter, Athlete Branding Consultant. Read more about him at his LinkedIn bio here: https://www.linkedin.com/in/steve-bitter-04b9239/ His business website: http://www.athletessoul.space/athlete-personal-branding.html and see also, http://www.stevebitterbranding.com/ We talk about how COVID is affecting athletes of all levels in all sports … the TDF and Olympics have been postponed, many events and races have been cancelled, so what do athletes who rely on racing and endorsements doing right now? Well, Steve and I talk about how athletes can use this pause and reset time to really ramp up their ambassador-athlete-brand game in this time of an extended-off-season. How can athletes be better at branding themselves - at leveraging their image and influence? Well - Steve has a few thoughts about that. And spoiler alert: it has a LOT more to do with the athlete as a person and their entire platform, than it does about just the results and performance alone. SPONSOR: Runners High Golden - check them out here in Golden CO or call them to order shoes and goodies for delivery! Listen in to this episode for some discount codes to save money on your next shopping trip there! https://runnershighco.com/