Earning a Relationship

Managing, Strategy, Business: David Maister Live videocast

A core element in my view of the world is that everything we want must be given to us by another human being. So weather it is about getting our staff to cooperate with us, or to get clients to entrust us with business, our main task is to make other people, want to give us what we want. We must learn how to earn relationships.
The following video, taken from my personal life, shows a remarkable effective way, of pulling this off.