It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Contenido proporcionado por David Millay. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Millay o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Discovering the STORY Behind Superfandom
Manage episode 352111985 series 3272603
Contenido proporcionado por David Millay. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Millay o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her new book, Creating Superfans coming out today (January 10), David Millay welcomes Brittany back to the show to discuss new frameworks and models that small businesses and global brands everywhere can implement to convert customers and employees into superfans.
-----
2:29 Creating Superfans Podcast
6:53 SUPER Framework Overview
9:57 Ladder to Superfandom (Customer Apathy)
19:57 STORY framework
25:04 Getting to Know Your Customer’s Story
28:13 Digging into Customer Struggles
30:42 Pitching the Transformation
33:41 Simplifying Journey Maps
41:05 Measuring the Customer Experience (CSAT and EgR)
45:18 Prioritizing the Employee Experience
48:20 The Platinum Rule
-----
For more from Brittany on Creating Superfans, check out:
Purchase Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Listen to the Creating Superfans Podcast
Subscribe to the Creating Superfans newsletter
-----
Listen to Brittany’s previous appearance:
Episode 66: Cultivating SUPER Fans
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodios
Compartir
Manage episode 352111985 series 3272603
Contenido proporcionado por David Millay. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Millay o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her new book, Creating Superfans coming out today (January 10), David Millay welcomes Brittany back to the show to discuss new frameworks and models that small businesses and global brands everywhere can implement to convert customers and employees into superfans.
-----
2:29 Creating Superfans Podcast
6:53 SUPER Framework Overview
9:57 Ladder to Superfandom (Customer Apathy)
19:57 STORY framework
25:04 Getting to Know Your Customer’s Story
28:13 Digging into Customer Struggles
30:42 Pitching the Transformation
33:41 Simplifying Journey Maps
41:05 Measuring the Customer Experience (CSAT and EgR)
45:18 Prioritizing the Employee Experience
48:20 The Platinum Rule
-----
For more from Brittany on Creating Superfans, check out:
Purchase Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
Listen to the Creating Superfans Podcast
Subscribe to the Creating Superfans newsletter
-----
Listen to Brittany’s previous appearance:
Episode 66: Cultivating SUPER Fans
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodios
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Similar a Making the Fan
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
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Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !
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