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Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Manage episode 406035102 series 1303896
Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
430 episodios
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Make Marketing Suck Less for Expertise-Driven Solo Businesses
Compartir
Manage episode 406035102 series 1303896
Contenido proporcionado por Michelle Mazur and Dr. Michelle Mazur. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Michelle Mazur and Dr. Michelle Mazur o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
“I wish I didn't have to market. Why can't people just see I'm an expert and hire me on the spot?”
I can't tell you how many times I've heard this very thing and I get why.
Experts think because we are damn good at what we do, that people should just recognize that and give us their money. I wish it was that way but it’s not.
I also understand how much it hurts to watch someone who has half the experience and expertise that you possess, get the clients and the opportunities that you know in your heart of heart that you should have, or at least be in the running for.
The rebel truth: It’s time to market your expertise.
That's why I wanted to make a case for why experts like you need to market your business.
Want to hear more about The Expert Up Club? Book Your Private Tour Here
Full show notes and transcript are here.
430 episodios
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Similar a Make Marketing Suck Less for Expertise-Driven Solo Businesses
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
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Master the best of what other people have already figured out. Skip decades of trial and error. Each episode reveals proven insights from world-class performers. No fluff. No small talk. Just actionable wisdom for your business and life. Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Newsletter: Join over 750,000 people and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
…
continue reading
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continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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continue reading
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