Why Isn't Your Marketing Working in Your Real Estate Investing Business?

Let's Talk Real Estate Investing with Sharon Vornholt

If you've ever wondered why your marketing isn’t working in your real estate investing business, I have some insight for you today. First of all, I can tell you that you're not alone. I hear all this all the time. My first question is, what types of marketing are you doing on a regular basis?

The next question I ask has to do with their branding. When I ask investors about their branding, I always get the same surprised look. Then that person usually says something like, “I’ll worry about branding when my marketing is on track”.

I have to tell you, that’s not how it works. Marketing and branding go hand in hand, and you need to be working on both things simultaneously. Think of it this way

Marketing is how you get leads. Branding is what makes them choose YOU.

Take a minute to think about that. You’ve just dropped a chunk of cash sending out direct mail campaigns that are pretty much getting you zero results. You might be wondering if there is something wrong with your phone service. After all, it's not ringing. Eventually, you have to face the fact that your marketing just isn't working, you’re not getting any leads in the door. So, how do you fix that problem?

Show Notes

Here is some of what you’ll find in this show that will help you figure out what the problem is:

• What are you doing on a consistent basis?
• Do you have a list of your 3 to 5 marketing strategies?
• Why you must have a written marketing plan.
• Are you targeting the right people with your lists?
• Which group of motivated sellers needs your help now?
• What are you not doing (that you should be doing)?
• What’s the frequency of your direct mail marketing and/or your other marketing strategies?
• Content creation
• How your brand (or your lack of a brand strategy) affects your marketing
• Can you clearly define what makes you and your business different from your competition?
• Why you must become “memorable” so succeed.

Resources Mentioned in this show:

• Probate Investing Simplified
• Bonjoro
• Oncarrot done-for-you websites
• Your Branding Sucks: 5 Ways to Cure That Now

Be sure to stop by the Louisville Gal’s Real Estate Blog for more great content.

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