Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom

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In a rapidly evolving marketing landscape, where engaging and retaining customers is an ongoing challenge for many brands, the concept of gamification has emerged as a captivating solution. By incorporating elements of play into their loyalty efforts, brands have found a powerful means to not only acquire new customers but also keep those customers interested and engaged.
Loyalty360 recently delved into this topic with Aaron Lobliner, Chief Client Officer at CataBoom. We asked him what gamification means to CataBoom, how clients are embracing gamification techniques, and the role it plays in customer loyalty.

Capíttulos

1. Loyalty360 Loyalty Live | Aaron Lobliner, CataBoom (00:00:00)

2. Intro (00:00:03)

3. Tell us about you and your role at CataBoom (00:00:36)

4. Overview of CataBoom (00:02:40)

5. How do you define gamification (00:03:59)

6. What does customer loyalty mean to you (00:06:16)

7. Building a successful loyalty program, what are things that work well (00:08:07)

8. Many brands are trying to enhance their programs, what are you seeing regarding updates and relaunches (00:10:05)

9. How can brands address the sea of sameness (00:11:48)

10. How can brands use new technologies to augment their customer experienc (00:13:55)

11. What is the next big technology (00:15:47)

12. Are there any programs you are loyal to (00:16:49)

13. What is CataBoom looking to do in 2024 (00:18:51)

14. Quick-fire questions (00:20:06)

15. Outro (00:22:44)