Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

Leaders in Customer Loyalty, Powered by Loyalty360

Contenido proporcionado por Loyalty360. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Loyalty360 o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

9M ago 23:21

MP3•Episodio en casa

Send us a text

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials

Capíttulos

1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)

2. Leaders in Customer Loyalty Series (00:00:05)

3. Customer Loyalty Program Evolution and Personalization (00:09:11)

4. Customer Loyalty and Rewards Program Insights (00:17:05)

413 episodios

#MBA #Business News #Business #News #Marketing #Loyalty360 #Customer Loyalty #Loyalty Programs #Customer Experience #Rewards Program #VOC #Market Trends #Brand Loyalty #Channel Loyalty #Analytics #Personal #Segments #Marketing Technology