Fubo: Building Brand Love by Rewarding Consumers and Investors

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Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the service has expanded its scope of programming to encompass additional sports, news, and entertainment content, operating in the U.S., Canada, and Spain, as well as in France as Molotov. While the company still sees itself as a sports-first service, a wide portfolio of content has been designed to keep consumers engaged.
Fubo completed its initial public offering as a New York Stock Exchange (NYSE) Company in October 2020. In fall 2023, Fubo announced a partnership with TiiCKER, a software platform that engages, verifies, and rewards retail shareholders.
Mark Johnson, CEO of Loyalty360, spoke with Alison Sternberg, SVP, Investor Relations at Fubo, about building brand love, rewarding platform users and investors, and the Share Perks program created through a partnership formed with TiiCKER.
Read the article here: https://loyalty360.org/content-gallery/in-depth-exclusives/fubo-building-brand-love-by-rewarding-consumers-and-investors

Capíttulos

1. Fubo: Building Brand Love by Rewarding Consumers and Investors (00:00:00)

2. Leadership in Customer Loyalty With Alison (00:00:04)

3. Fubo's Rapid Growth and Consumer Needs (00:09:52)

4. Brand Loyalty and Rewards Program Development (00:16:02)

5. Exploring Loyalty Programs and Community Engagement (00:29:40)

6. Passions and Affection (00:41:00)