Trademark Wars & Counterfeit Scares: Inside the High-Stakes World of IP Law with Sarah DuPont

Law Have Mercy!

Ever wondered how major companies like Disney keep a tight grip on their trademarks, even in the smallest of towns? Join us for a must-hear conversation with seasoned IP lawyer Sarah DuPont, who sheds light on the aggressive tactics these giants use to protect their brand. You'll learn about the fine line between legal and illegal uses of brand elements and uncover some fascinating anecdotes about policing unauthorized uses. Plus, we explore the peculiar world of advertisements that use generic versions of team uniforms to skirt infringement issues—raising some thought-provoking questions about authenticity and appearance.
Next, we uncover the high-stakes world of brand partnerships and licensing in the apparel industry. From a local t-shirt shop seeking LSU approval to the headline-grabbing split between Kanye West's Yeezy brand and Adidas, Sarah helps us navigate the intricate legalities and significant impacts of these deals. We'll also discuss the broader implications for major brands like Adidas and Nike, emphasizing how slogans and trademarks are crucial for maintaining brand identity and market value. This segment is an eye-opener for anyone curious about the power of branding on consumer behavior and the legal challenges that come with it.
Finally, brace yourself for a deep dive into the alarming prevalence of counterfeit products, especially on e-commerce platforms like Amazon. Sarah shares a personal story about purchasing counterfeit Golden Goose shoes, highlighting the importance of authenticity verification. We'll discuss the broader consequences of lax IP enforcement and the risks to consumer safety, particularly concerning counterfeit goods in skincare and vitamins. With real-life examples and practical advice, this episode offers a compelling look at the complexities of trademarks, licensing, and intellectual property, leaving you equipped with the knowledge to navigate these challenges in your own life.

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This show is co-produced by Carter Simoneaux of AcadianaCasts Network, Chaz H. Roberts of Chaz Roberts Law and Kayli Guidry Bonin of Beau The Agency, and Laith Alferahin.

Capíttulos

1. Trademark and Licensing Laws Explained (00:00:00)

2. Brand Partnerships and Trademark Enforcement (00:05:25)

3. Counterfeit Purchases and Trademarks (00:16:12)

4. Risks of Counterfeit Products on Amazon (00:23:50)

5. Patents, Trademarks, and Intellectual Property (00:34:16)

6. Podcast Guest Appreciation and Subscription Request (00:44:56)