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Contenido proporcionado por Troy Sandidge. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Troy Sandidge o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™

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Manage episode 347203895 series 2796574
Contenido proporcionado por Troy Sandidge. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Troy Sandidge o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI?

Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.

In this "masterclass-themed" episode, I breakdown

• The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn

• How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content

• Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn

• Very Specific Growth Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn

• What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It

See below for additional links and resources to help you grow on LinkedIn!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

  continue reading

135 episodios

Artwork
iconCompartir
 
Manage episode 347203895 series 2796574
Contenido proporcionado por Troy Sandidge. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Troy Sandidge o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI?

Regardless of what industry you are in, what product or service you sell, or whom you serve, all brands are now de facto media publishers. It’s not enough to simply “target specific titles, company sizes, revenue, and geo-locations” and create and schedule content to just run and think that basic Linkedin strategy alone will drive new inquiries, mentions, comments, and conversations that matter.

In this "masterclass-themed" episode, I breakdown

• The Four Reasons Your Social Media Marketing Isn't Working For LinkedIn

• How To Get "Buy-In" From C-Suite Executives, Sales, & Marketing Leaders To Write Content

• Lessons I've Learned Interviewing & Writing Copy For Hundreds Of Executives For LinkedIn

• Very Specific Growth Hacks & Psychological Content Marketing Secrets To Excel At LinkedIn

• What The LinkedIn Authority Writing System™ Is, How It Works, & What You Can Learn From It

See below for additional links and resources to help you grow on LinkedIn!

Beyond The Episode Gems:

See what the HubSpot CRM can do for your business at HubSpot.com

See all of the podcasts on the HubSpot Podcast Network

Watch this video to learn more about The LinkedIn Authority Writing System™

Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!

Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

#####

Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

  continue reading

135 episodios

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