PR Masterclass: How To Get Underrepresented Business Owners Heard

Hello Seven Podcast

Did you know only 24% of expert sources quoted in the media are women? What can we do to improve this and get more underrepresented voices heard? Today Rachel is joined by Caitlin Copple Masingill and Holly Conti from Full Swing PR to open up this conversation. Together, the three of them outlined exactly how an up and coming entrepreneur can kick start a successful career and get their voice heard – all with some the help of a strategic PR plan.

Full Swing PR focusses on giving a voice to underrepresented leaders who’ve never been invited to the table. They’ve built a business around responsibility for their values and helping people of marginalized identities be seen, they’ve made a ton of money doing it, and they’re here to share all their secrets with you today!

In this mini masterclass, we uncover:

Why we need more diverse voices The importance of PR The power of networking The art of launching a business

And so much more!

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Listen to the extended conversation between Rachel, Caitlin and Holly here: https://helloseven.co/podcast/love-your-business-full-swing-pr/

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0:00 – Intro 0:58 – Only 24% of expert sources quoted in the media are women 1:45 – You can make money AND do good 3:31 – You need to hire a publicist 6:20 – Imposter syndrome is the enemy 7:13 – How did Full Swing PR begin? 8:36 – How to network meaningfully 10:53 – Find out what works for you 11:38 – Don't be afraid to ask for help 12:08 – How to launch a business 12:45 – Invite people into your journey 14:54 – Advice for entrepreneurs 15:20 – Bet on yourself everyday 15:55 – Outro