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The One Tool We Use For Every Language Strategy Project
Manage episode 291640527 series 2895824
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What's the difference between a glass half full and a glass half empty? A school with the most graduates and a school with the largest alumni network? Plant-based protein and synthetic meat? In this week's edition of HearSay, Michael and Lee are joined by colleagues Will Howard and Katie Cronen to talk about framing -- the heart and soul of m+p's language expertise. Join us for some of our favorite framing examples and why it's an important exercise for companies.
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