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The Lavender Effect: How a B2B SaaS Company is Revolutionizing Marketing
Manage episode 362248245 series 3364597
Contenido proporcionado por Opensense. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Opensense o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.
Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advantage, setting up a feedback loop early on to define your ICP, and the power of resilience and refusing to fail. And at the heart of it all is Lavender's core value of giving first.
You’ll also hear about how they made a big splash at SaaStr 2022 event and completely stole the show without even having a booth. What was their secret? Well, you’ll just have to tune in to find out.
110 episodios
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Manage episode 362248245 series 3364597
Contenido proporcionado por Opensense. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Opensense o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.
Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advantage, setting up a feedback loop early on to define your ICP, and the power of resilience and refusing to fail. And at the heart of it all is Lavender's core value of giving first.
You’ll also hear about how they made a big splash at SaaStr 2022 event and completely stole the show without even having a booth. What was their secret? Well, you’ll just have to tune in to find out.
110 episodios
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