Decoding the LinkedIn Network Impact: Harvard Business School Study Findings

Growing Social Now with Barbara Rozgonyi

How does LinkedIn power relationships and impact companies?
Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies. Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.

Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.

1. Relationships Matter More Than Ever: A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.
2. Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.
3. Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag.
4. Professional Networks Contribute to Company Success: Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.
5. Strategic Importance of LinkedIn Consulting: Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.
6. Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.

More on the Harvard Business School LinkedIn study.

Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.
Barbara Rozgonyi
Founder, CoryWest Media
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