From Real Estate to Limousines: Diane Forgy's Path to a $6 Million Company

Ground Transportation Podcast

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How can a small family-run limousine business skyrocket to multi-million dollar success?
In this episode, Ken Lucci sits down with Diane Forgy, President of Wheatland Enterprises to discuss her transformative journey in the ground transportation industry. From overcoming early challenges and learning key management skills, to implementing effective branding and diversification strategies, Diane shares the invaluable lessons that propelled her company to new heights. In this episode, you’ll learn:

• Diane's critical hire of a dispatch/operations manager and how this decision accelerated her understanding of logistics and management.
• The importance of diversifying the client base to prevent over-reliance on a single revenue stream.
• Strategic moves that led to securing major hotel contracts, including the Ritz Carlton, Fairmont, and Intercontinental.
• How owning property and building financial health through traditional financing contributed to sustained business growth and wealth-building.
• Diane's advice on staying humble, understanding financials, and preparing for economic downturns to maintain business resilience and achieve long-term success.

Connect with Diane on LinkedIn: https://www.linkedin.com/in/dianeforgy/
Visit Overland’s website: https://www.kclimo.com/

Connect with Kenneth Lucci, Principle Analyst at Driving Transactions:
https://www.drivingtransactions.com/
Connect with James Blain, President at PAX Training:
https://paxtraining.com/