5 Tips to Carry Into 2023

Good Food Marketing with The Virginia Foodie

To say that 2022 was a rollercoaster year is a vast understatement. Everybody was rushing to rebuild, recalibrate and rectify post-pandemic, while most of us want to start fresh in 2023.

Fortunately, I’ve witnessed some fantastic successes in the craft food industry. Whether restaurants, catering, or packed foods, the food business has taken a massive hit over the past two years. So it’s inspiring to see - and be part of - stories of overcoming obstacles and crises averted.
This episode chronicles stories from five specialty food & beverage businesses. Listen to the practical lessons from these good food brands:

• Edwards Smokehouse: the value of sticking to the principles of being a good food steward
• Back Pocket: maximizing the off-season to connect with your network of suppliers
• JoyeBell’s: strategically switching from a small bakery brand to a manufacturing business model amidst a crisis
• Nopalera: understanding the retailer you are choosing to partner with
• Crescent Simples: how strategic investment in design helps grow sales

I am sharing tips from these five brands that have succeeded in retail while staying true to their commitment to locally-sourced quality ingredients with responsible, ethical practices. I hope it inspires you to do the same. Because when we are authentic and stay true to our commitment to the good food economy, it’s the consumers who end up being the winners.
Key Points From This Episode:

• Stay focused on heritage, organic, and quality ingredients
• Form strong partnerships with your farmers
• Recognize that getting into retail chains takes a LOT of time, so plan for slow growth.
• Do your homework and choose those retail partners wisely
• Invest in good package design to be sure that your hard-won spot on the shelf continues to work hard for you

Follow The Virginia Foodie here:

• VA Foodie website
• The Virginia Foodie on Instagram
• VA Foodie Instagram
• VA Foodie on Twitter

Support the show