10 Mistakes to Avoid When Setting Goals and How to Turn Them into Your List of Accomplishments for 2023

Good Food Marketing with The Virginia Foodie

The New Year’s Resolution is entrenched in pop culture. There can be a lot of social pressure to make yours on January 1. But while making your list of this year’s to-dos has been a tradition, following them is often a struggle. There’s not much structure behind how you’ll reach your new life-changing goals.
I prefer to set strategic goals for myself and my business. You can create new strategic goals at any time of the year. Still, I encourage you to spend some time during January to craft a thoughtful sales strategy backed by measurable goals for your food business.
What I also like about setting up strategic goals is that, unlike the New Year’s Resolution, it is more systematic. You can put a structure behind each target to guarantee it is attainable. In this episode, I summarize 10 mistakes you might commit and should avoid when setting up your goals.
How to turn these common mistakes into a list of accomplishments on track for success? Tune in to this episode to find out!
Virginia Foodie Essentials:

• I am not a big fan of the New Year’s Resolution. My aversion is that I think, for most people, it’s a fabricated marker. They’re hoping to reinvent themselves just because the calendar has turned a new page. - Georgiana Dearing
• The New Year’s Resolution is so entrenched in pop culture that there’s a lot of pressure to make one on January 1. Yet, there’s not much structure behind the process of creating and then keeping it. - Georgiana Dearing
• You need a method to keep your goals visible so you can review them monthly, weekly, or at some other regular interval. - Georgiana Dearing
• Deadlines create a sense of urgency. It is a marker that forces you to pay attention to your long-term plan. - Georgiana Dearing
• In most of your day-to-day accomplishments, your goals should push you and not break you. - Georgiana Dearing
• The true benefit of setting goals isn’t the payoff of hitting them. The growth happens because you’re trying to reach new heights. - Georgiana Dearing
• Setbacks will happen to you too. But with clearly defined goals -- created with an understanding of where each goal fits within your strategic plan -- when lightning strikes, you’ll be able to pause, take a breath, pick up the threads, and move onward. - Georgiana Dearing

Key Points From This Episode:

• The New Year’s Resolution is a fabricated marker with no structure or process, making it harder for most people to achieve.
• Instead of a New Year’s Resolution, a more feasible way to begin the year is to set strategic goals for yourself and your business.
• January is a slow time of the year for most of the food industry, so this month is an excellent time to review your business and marketing strategy.
• Most people make these common 10 mistakes when setting goals for themselves and their businesses.
• Knowing these common mistakes will help you turn them into a list of accomplishment tracks for success.
• The positive aspect of setting goals isn’t about hitting your target but the growth and development you get from working toward a goal.

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