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Contenido proporcionado por David Adler and BizBash Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Adler and BizBash Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Understanding Attendees Through Their Values—Not Demographics
Manage episode 393018574 series 77258
Contenido proporcionado por David Adler and BizBash Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Adler and BizBash Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.
116 episodios
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Manage episode 393018574 series 77258
Contenido proporcionado por David Adler and BizBash Media. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente David Adler and BizBash Media o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of GatherGeeks, BizBash chairman and founder David Adler sits down with David Allison, author of The Death of Demographics and a globally recognized researcher known for coining the term "valuegraphics." This data-informed strategy seeks to unpack human behavior by spotlighting shared human values over outward demographic characteristics. Major companies like Lulu Lemon, PayPal, Google, and the United Nations Foundation have embraced this concept, and here Allison breaks down how it can be used to better understand audiences, sell products, motivate teams, and design user experiences. He also discusses why it's time to apply this concept to the world of event planning to create programs that truly resonate. This is an episode definitely worth a listen for anyone seeking to take their events to the next level.
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Similar a GatherGeeks by BizBash: The Event Industry Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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