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Lessons from HOK's Founder: Building a Successful and Sustainable Architecture Firm
Manage episode 365161262 series 3481519
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Lessons from HOK's Founder: Building a Successful and Sustainable Architecture Firm
AIA CES program ID: GMG.0002
Approved LUs: .25 LU|Elective
Prerequisites: None
Program level: Entry
Advance learner preparation: None
Join us for this episode of "Build Smart" as we sit down with Patrick MacLeamy, FAIA, former CEO of HOK, and current Chairman and CEO of HOK, Bill Hellmuth, as they delve into the origin story of HOK's founder, George Hellmuth, and his principles for creating a depression-proof architecture firm. With over 50 years of experience in the industry leading major projects in architecture, engineering, and urban design across the globe, Patrick shares George’s origin story and his approach to the architecture profession, including his principles for a depression-proof firm. Bill provides additional insight on George's principles and how they apply today. Throughout the episode, Listeners will learn how to attract and retain talented people, provide full-time marketing, diversify project building type, geography, and services, and specialize the leadership of the firm. Whether you're an aspiring architect or a business leader, this episode offers invaluable insights into the architecture industry from two true industry experts.
Learning Objectives
- Analyze the principles of George Hellmuth for creating a depression-proof architecture firm and how they can be applied to the modern architecture industry.
- Evaluate the importance of attracting and retaining talented people in the architecture industry, and how this can contribute to the success of a firm.
- Assess the benefits of providing full-time marketing in the architecture industry, and how it can help firms to diversify their project building type, geography, and services.
- Compare and contrast the benefits of specializing the leadership of a firm versus maintaining a more generalized approach, and how this can impact the success of a firm in the architecture industry.
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AIA CES Provider statement
Gābl Media is a registered provider of AIA-approved continuing education under Provider Number 10024977. All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES (cessupport@aia.org or (800) AIA 3837, Option 3).
This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product.
AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
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