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004 Avoiding Common Mistakes When Signing Up New Clients
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Welcome to another episode of "From Passion to Profit." Today, we're talking about the four big mistakes to avoid when you’re trying to get new clients signed up.
The first thing to consider is the emotional side of making buying decisions. When people decide to buy something, it's usually because of how they feel, not just what makes sense. Logic comes later.
Key Takeaways:
1. Bridge the Gap: Show what you offer bridges the gap from where they are at right now, to where they want to be. Instead of just listing what your service includes, explain how it will improve their lives. Help them see the real value in what you're offering.
2. Offer Choices: Don't overwhelm your clients with too many options. Give them a few comfortable choices to pick from.
3. Ask for the Sale: Don't be afraid to ask if they're ready to make a decision. Lay out the options clearly and make it easy for them.
4. Keep in Touch: Don't forget to follow up with potential clients who need more time to decide. A good follow-up system is your secret weapon.
Remember, your health and fitness business's success depends on guiding potential clients smoothly through their decision-making journey. By steering clear of these common pitfalls, you'll be well on your way to a thriving business.
I'm excited for you to take action and make those positive changes in your approach. Keep an eye out for more valuable insights in upcoming episodes.
Resource Links:
- Join The Health & Fitness Business Members Club : https://join.thehfbc.com/club-membership
- Book your Business Strategy Call (availability is limited each week): https://join.thehfbc.com/schedule
- Website: http://www.thehfbc.com
- Facebook: https://www.facebook.com/healthandfitnessbusinessclub/
- Instagram: https://www.instagram.com/nicholapageofficial/
- LinkedIn: https://www.linkedin.com/in/nicholapageofficial/
Capíttulos
1. Avoiding mistakes in client sign-ups through emotional decision-making. (00:00:00)
2. Connecting with emotions in marketing and sales. (00:03:41)
3. Linking features to outcomes in sales. (00:06:29)
4. How to effectively position and sell your services. (00:10:24)
5. Common mistakes in sales and follow-up strategies. (00:14:45)
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