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Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez
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What if the key to revolutionizing your partnerships lies in thinking like a category designer?
On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.
🎙️ What to listen for:
•Why creating a unique narrative is more impactful than simply competing on “better.”
•How to identify and solve unaddressed problems that set your partnerships apart.
•The surprising role of self-worth, vulnerability, and authenticity in building stronger personal and professional relationships.
From real-world examples like Liquid Death to actionable insights on ecosystem-building, Pablo shares how partner leaders can inspire loyalty, drive exponential value, and create partnerships that stand out.
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