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Friends with Benefits

Sam and Jason Yarborough

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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immen ...
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Hosted by international Cabaret and Burlesque artists Miss Bettie Bombshell and Tash York. "Friends With Benefits" based in Melbourne, Australia covers all things showbiz in the independent scene including cabaret, burlesque, drag, comedy and those associated in this crazy biz. Each episode we will invite a new special guest to join us to enjoy glasses of red wine and to talk shop. We want to know their stories, their tips, what their best / worst performing moments and then to top it all of ...
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Send us a text In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance…
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Send us a text Mara Gleason Olson shares her journey from witnessing a profound change in her father to becoming a leader in understanding human consciousness. She reveals how our thoughts shape our reality and how we can harness this to improve our lives. Through her work with Rebels for Peace, Mara empowers youth in Chicago to break free from lim…
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Send us a text What does it take to build a partner program from scratch and make it a competitive differentiator? In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner ecosystem from the ground up. Sean shares how he transitioned from sales development to product leadershi…
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Episode 858 - Post Hype Players Host: Pierre Camus @EndGamePierre Guest: Erik Halterman @erik_halterman Guest: Matt Morris @Matt_E_Morris Guest: Anthony Kates @akfantasybb Pierre Camus of Fantasy Endgame, Erik Halterman of RotoWire, Matt Morris of Dynasty Dingers and Anthony Kates of Fantasy Ethos discuss post hype players on Podapallooza 2025!…
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Episode 856 - Favorite Targets Host: Justin Mason @JustinMasonFWFB Guest: Chris Towers @CPTowers Guest: Jordan Eisen @FOV_Sports Guest: Mike Virginia @_MikeVA Chris Towers of CBS Sports, Mike Virginia of the Pallazzo podcast, and Jordan Eisen of Field of Vision Sports joins Justin Mason to discuss their favorite players to target this draft season …
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Episode 855 - Hitting Sleepers and Busts Host: Sam Wirsching Guest: Jamie Steed @Jimbo_Baseball Guest: Ray Kuhn @Ray_Kuhn_28 Sam Wirsching of The Dynasty Guru, Jamie Steed of RotoBaller, and Ray Kuhn of Fantrax discuss hitting sleepers and busts for Podapallooza 2025!Por Justin Mason
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Episode 854 - Dynasty Leagues and Prospects Host: Eric Cross @EricCrossMLB Guest: Tim Kanak @fantasyaceball Guest: Doc Eisenhauer @DocHollidayDyna Eric Cross of RotoBaller, Tim Kanak of Fantasy Pros, and Doc Eisenhauer of Scout the Statline discuss prospects on Podapallooza 2025!Por Justin Mason
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Episode 853 - Starting Pitchers Sleepers and Bust Host: Justin Mason @JustinMasonFWFB Guest: Eric Samulski @samskinyc Guest: Paul Williamson @paulw_34 Eric Samulski of RotoWorld and Paul Williamson of Fantasy Ethos join Justin Mason to discuss pitching sleepers and busts!Por Justin Mason
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Episode 852 - Dynasty Leagues and Prospects Host: Justin Mason @JustinMasonFWFB Guest: George Bissell @GeorgeBissell Guest: Chad Simpson @CaoChadTTV Guest: Donovan Miller @SpittingSeedsBB George Bissell of the Buzz, Chad Simpson, Donovan Miller of the Dynasty Guru join Justin Mason to discuss dynasty leagues on Podapallooza 2025!…
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Episode 851 - Undervalued/Overvalued Players Based on ADP Host: Sara Sanchez @BCB_Sara Guest: Mattew Peppler @D4RKSH33P_ Guest: Mike MacGregor @DraftBuddy Sara Sanchez of Pitcher List, Matthew Peppler of Stack Dingers and Mike MacGregor of Draft Buddy give Bold Predictions for Podapallooza 2025!Por Justin Mason
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Episode 850 - Undervalued/Overvalued Players Based on ADP Host: Justin Mason @JustinMasonFWFB Guest: John Laghezza @JohnLaghezza Guest: Henry Wilson @Henry13Wilson13 Justin Mason is joined by Henry Wilson of Fantasy Alarm and John Laghezza of The Atheltic to discuss undervalued and overvalued players based on ADP for Podapallooza 2025!…
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Send us a text Join us this July for the Arcadia Leadership Experience. Early Bird pricing through 2/28. Arcadialeadershipexperience.com Welcome back to Friends with Benefits! In this episode, we’re diving deep into the world of GTM (Go-to-Market) strategy, partnerships, and networking with our special guest, Stephen Oommen. Stephen is a powerhouse…
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Send us a text How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships. In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trus…
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Episode 850 - Developments and WERF Host- Justin Mason Co-Host- Dave McDonald Watch the pod on youtube: https://youtube.com/live/ttUCIPifuMQ?feature=share Recent MLB News Nick Pivetta signs with SD Kutter Crawford behind schedule w/ right knee tendinitis Brayan Bello shut down for a few days w/ sore shoulder Frankie Montas shut down 6-8 weeks w/ hi…
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Episode 849 - Worst Investments in Fantasy Baseball Host- Justin Mason Co-Host- Dave McDonald Watch the pod on youtube: https://youtube.com/live/ttUCIPifuMQ?feature=share Recent MLB News Yoan Moncada to the Angels Tommy Pham to the Pirates Pete Alonso back to the Mets Ben Gamel to the Astros Harrison Bader to the Twins Randall Grichuk to the Diamon…
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Episode 848 - We Are Back! Host- Justin Mason Co-Host- Dave McDonald Watch the pod on youtube: https://youtube.com/live/ttUCIPifuMQ?feature=share Getting Ready for your drafts How do you start your prep? How important is ADP this early? Do you mock draft or early draft? KDS Approach How do you approach the first five rounds of the draft? NFBC Round…
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Send us a text Success in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why success isn’t about chasing goals, it’s about who you become in the process. From the small daily ha…
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Chris and Also Chris are doing their best Robert Stack impression, trying to solve a mystery that has gone unsolved since 1995! Plus an update from last week's show, and one of the toughest games we have ever played! All that plus a whole lot more! Visit contendersclothing.com/TN2MShows to check out some of the coolest licensed designs on premium f…
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Send us a text What if the key to revolutionizing your partnerships lies in thinking like a category designer? On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their p…
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Send us a text Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch. From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earn…
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Send us a text In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving both partner and customer experiences. From his innovative five-pillar framework to the role of partne…
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Send us a text On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, which range from making headlines in the Wall Street Journal to launching innovative AI collaborations,…
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Send us a text In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essential for scaling B2B SaaS companies. We dig into the value of operationalizing partnerships and hear h…
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Send us a text In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community w…
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Send us a text In this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante. The conversation delves into Andrea's journey from a Salesforce user to a successful entrepreneur, highlighting the founding and growth of Sercante, a compa…
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Send us a text In this conversation, Pete discusses the concept of 'Open to Help,' emphasizing the importance of building authentic relationships and trust in networking. He shares personal experiences that shaped his willingness to help others, the significance of creating a space of trust, and the long-term benefits of genuine connections. The di…
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Send us a text Tyler Calder is the CMO of PartnerStack and a friend everyone should know. On this week's show, we explored the evolving role of partnerships, the importance of speaking the business's language, and the parallels between marketing's past and partnerships' present. Here are the key takeaways from our conversation: - Partnerships and B…
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Send us a text Can the future of B2B partnerships be built on a foundation of trust and data sharing? Join us as we kick off season two of the Friends with Benefits podcast with Bob Moore, co-founder of Crossbeam, who shares invaluable insights from his journey in redefining the partner tech landscape. Listen to Bob's compelling story of Crossbeam'…
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