Ep. 32 - Networking For Introverts Fortis Baseline | Simplified Strategies For AEC Marketing & BD Leaders podcast

18:26

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! =================================================== Learn More About The Challenge https://bit.ly/3KXVAa4 Free Resources and Tools https://bit.ly/47T1eV6 =================================================== Website: https://bit.ly/3PfAO8z Instagram: https://bit.ly/3PhChvh Facebook: https://bit.ly/3Pjdmre LinkedIn: https://bit.ly/3OXJCid YouTube: https://bit.ly/3Z8qFOe =================================================== Get in touch with Melinda's team at melinda@melindacolon.com Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep 42 - Prioritizing Self-Care and Establishing Boundaries 20:22

hace 2 years20:22

20:22

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time for your self-care. Learn how to make self-care a non-negotiable part of your routine! =================================================== Learn More About The Challenge https://bit.ly/3KXVAa4 Free Resources and Tools https://bit.ly/47T1eV6 =================================================== Website: https://bit.ly/3PfAO8z Instagram: https://bit.ly/3PhChvh Facebook: https://bit.ly/3Pjdmre LinkedIn: https://bit.ly/3OXJCid YouTube: https://bit.ly/3Z8qFOe =================================================== Get in touch with Melinda's team at melinda@melindacolon.com Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep 41 - How to Barter Services and Get Ultimate Value 23:37

hace 2 years23:37

23:37

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand. =================================================== Learn more about Melinda Website: www.melindacolon.com Instagram: www.instagram.com/melindacolon_ =================================================== About Melinda: An award-winning marketing powerhouse. With twenty years of business and marketing experience, Melinda Colón gets real results for her clients that impact their ROI to the tune of BILLIONS of dollars secured. Now she's helping business build profitable consistent cashflow businesses through her program Consistent Cashflow for Creatives to help people have freedom and flexibility in their lives. Her career took her from corporate to becoming a business owner with a five-figure month consistently since month 1! Join the Challenge today! https://www.melindacolon.com/ Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven) 34:49

hace 2 years34:49

34:49

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge you might be looking for. Connect with Lindsay For more than 17 years, Lindsay has worked with architecture and engineering firms to build sales and marketing strategies that resulted in increased revenue growth and profit. This included serving as a Marketing Director and Principal for a 300-person A/E firm. In that role, she was a member of the executive team responsible for leading the firm’s marketing and business development strategy, oversaw six market lines with a team of 16 sales and marketing professionals. Now, she is the marketing and sales manager for Full Sail Partners. She oversees marketing campaigns to position the firm as a leading provider of Deltek Vantagepoint and Blackbox Connector software solutions and business consulting for A/E/C firms. She is also the founder of Marketers Take Flight, an A/E/C-industry specific marketing and business development training company, hosts a podcast by the same name, and is the creator of The Proposal Pro and Content Marketing Clarity Courses. Outside the office, she is married to an amazing man, has two kids, and a labradoodle; attempts to work out regularly; and enjoys a glass of wine. She’s addicted to real estate investing and her beloved Florida Gators. Website: https://www.marketerstakeflight.com/ LinkedIn Personal Profile: https://www.linkedin.com/in/lindsaydiven/ LinkedIn Page: https://www.linkedin.com/company/marketerstakeflight/ Instagram: https://www.instagram.com/lindsaydiven Facebook Page: https://www.facebook.com/MarketersTakeFlight Facebook Group: https://www.facebook.com/groups/marketerstakeflight YouTube Channel: https://www.youtube.com/channel/UC4-mVGlmYmigkpnrOLBxPfw CRM Workflow Webinar - https://www.marketerstakeflight.com/crm-workflow-webinar CRM Podcast Episode - https://www.marketerstakeflight.com/selecting-best-crm Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 39 - Automation Using Adobe InDesign 10:12

hace 2 years10:12

10:12

In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc. Get the steps Build a robust process Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 38 - The Power of Brand Photography (with guest Karen Kurta) 17:16

hace 2 years17:16

17:16

In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both the business and personal spheres. The image difference and quality that is sometimes subtle but is nevertheless crucial to give your business brand a professional edge beyond the norm. Guest Info & Links: Website https://www.karenkphoto.com/ Connect on LinkedIn https://www.linkedin.com/company/karenkphoto Connect on Instagram https://www.instagram.com/karenkphoto/ Connect on Facebook https://www.facebook.com/KarenKurtaPhoto Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 37 - Re-Focusing After Change, How to get back to the Baseline 24:24

hace 2 years24:24

24:24

Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They share how they audit marketing efforts and use SWOT analysis to help the audience hone in on their client’s pain points and challenges while elevating valuable solutions strategically. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 36 - What is Adobe doing Now? 21:56

hace 2 years21:56

21:56

Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 35 - Goals and Strategic Planning 26:07

hace 2 years26:07

26:07

On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Stay humble, hungry, and smart as you start this New Year! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 34 – Looking Back to Move Forward 12:40

hace 2 years12:40

12:40

As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 33 - A Social Media Strategy for Commercial Real Estate (with guest Maria Lombardi) 22:36

hace 2 years22:36

22:36

Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in developing a successful plan. Get ready to build that social media strategy muscle with help from our special guest. Guest Info & Links: Website https://www.foundrycommercial.com/ Connect on LinkedIn https://www.linkedin.com/in/maria-lombardi-msre-4b5960151/ Connect on Instagram https://www.instagram.com/orlandooffice/ Connect on Twitter @Orlandooffice1 Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 32 - Networking for Introverts 30:06

hace 2 years30:06

30:06

#NetworkingGoals! In this episode we discuss how we pre and post-prep networking events while overcoming lingering hesitations we may have as introverts. Let's get the most out of these crucial industry events and be a resource for others. Don't just be a lurker, follow us and give us a listen! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 31 - Developing an Effective Communications Strategy (with guest Wendy Roundtree) 25:34

hace 2 years25:34

25:34

The importance of being authentic to your mission, having a clear vision, and engaging your potential audience with storytelling are some insights you will get in this week's episode with special guest Wendy Roundtree. Communication is a creative science so get your juices flowing as we dive into topics like knowing who you are and what you stand for as a company and not being afraid of the b-word, 'boundaries.' Guest Info & Links: Website https://www.jarelcommunications.com/ Connect on LinkedIn https://www.linkedin.com/in/wendygustama/ Connect on Instagram https://www.instagram.com/wendy__jarel/ Connect on Twitter https://twitter.com/WendyJarel Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 30 - Marketing, BD, Bagels, Roads & Strategies for the A|E|C Industry (with guest Maisha Christian) 26:17

hace 2 years26:17

26:17

Tune in as Melinda sits down with Maisha Christian, owner and head coach at Beauty and the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Guest Info & Links: Website https://www.bosslady.coach/ Connect on LinkedIn https://www.linkedin.com/in/maishachristian/ Speaker Inquiry https://zr4e0v64.pages.infusionsoft.net/ Coaching Assessment https://8s0vjl00.pages.infusionsoft.net/ Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development professionals in AEC + CRE to speaking to solopreneurs to small/medium size leaders to learn to work smarter and not harder. Each week's episode will inspire you to think, learn, and apply best practices to simplify and strategize your way to profit. Speaker, Marketing + Business Coach and Consultant, Melinda Colon and her guests share ways to build profitable consistent cash flow while navigating marketing and business development as an owner of a growing company. Subscribe to be a part of this community of strategic thinkers. Learn more about Melinda…

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Ep. 29 - What is BD (Business Development)? 13:48

hace 3 years13:48