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FCM181: How Fitness Missed The Right Metric to Measure Group Fitness with Rich Fahmy & Steve Myers (Part 1)
Manage episode 334639191 series 3043288
Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but, as you’ll discover in the episode they recognize that we as an industry have missed a metric when it comes to how we speak about group fitness and they are committed to enacting change in the industry through the products and education that they’re creating.
The metrics for success in personal training are not exactly the same for group fitness. And the metric that we often miss is what people truly come to group fitness for and it’s important that this is reflected in our messaging and marketing so we can attract the people that are looking for those benefits. We're not going to give it all away, but we have a fascinating conversation that, we think, will leave you fired up and empowered.
Get One Month Free Using Collective:
209 episodios
Manage episode 334639191 series 3043288
Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain important knowledge on training and physiology, but, as you’ll discover in the episode they recognize that we as an industry have missed a metric when it comes to how we speak about group fitness and they are committed to enacting change in the industry through the products and education that they’re creating.
The metrics for success in personal training are not exactly the same for group fitness. And the metric that we often miss is what people truly come to group fitness for and it’s important that this is reflected in our messaging and marketing so we can attract the people that are looking for those benefits. We're not going to give it all away, but we have a fascinating conversation that, we think, will leave you fired up and empowered.
Get One Month Free Using Collective:
209 episodios
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