From Basketball Courts to Creative Agency: Trevor Lubiens on Storytelling and Marketing Mastery

Firing The Man

Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse experiences in music, graphic design, and leadership roles have shaped his unique approach to storytelling and marketing. Discover how Trevor navigated the challenges of the COVID-19 pandemic while serving as the Director of Worship, Arts, and Communication at a large church in Idaho, and learn about his passion for storytelling through impactful projects like the documentary "I'll Push You."
We unlock the secrets to successful marketing with Trevor's insights on the art of storytelling and problem-solving, especially when it comes to marketing physical products. He shares invaluable advice on effective communication with video editors to craft compelling content and discusses the founding of Conflux Creative alongside his collaborator Abigail. Their collaboration underscores the importance of complementary skills, blending social media expertise with client relationship management to drive the agency's success. This conversation is a treasure trove of practical strategies for anyone looking to elevate their marketing efforts through creativity and entrepreneurship.
Explore the dynamic world of professional content creation as Trevor outlines the differences between DIY projects and engaging a professional agency like Conflux Creative. From the agency's three-phase process of discovery, design, and delivery, to strategies for capturing shrinking attention spans, Trevor provides actionable insights for creating engaging content. With a versatile range of services in video, photography, branding, and graphic design, Conflux Creative is poised to help clients advance along their buyer's journey. Don't miss our exploration of how professional storytelling can transform your brand and captivate audiences in a competitive market.
Resources Mentioned:

• Conflux Creative – Video and Photography Agency
• Trevor’s Instagram: @confluxcreative
• Book: Red Rising Trilogy by Pierce Brown
• Tools: Video editing software, iPhone for DIY filming

Connect with Trevor:

• Website: conflux-creative.com
• Linkedin: https://www.linkedin.com/company/conflux-creative/about/
• Instagram: https://www.instagram.com/conflux.creative/

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Capíttulos

1. The Journey to Confluence Creative (00:00:00)

2. Creative Pursuits in Starting an Agency (00:10:06)

3. Video Production Agency (00:26:57)

4. Connecting With Trevor and Abigail (00:39:33)