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Contenido proporcionado por The Open University. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Open University o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC
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Contenido proporcionado por The Open University. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Open University o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
What can current theories about children’s learning and development contribute to the development of new teaching and learning methods in schools? And how are new digital technologies changing the ways children think and learn? This album introduces two elements of The Open University's presence in the virtual world Second Life™ and explores the way in which virtual worlds can offer new opportunities for teaching and learning. The album also explores some of the ways that the theories of Lev Vygotsky have influenced the use of dialogue and language in the classroom and the ways in which children and teachers interact with each other. The interviews and video tracks are introduced and contextualised by Dr Kieron Sheehy of The Open University. The material forms part of The Open University course ED841 Understanding children's development and learning.
…
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11 episodios
Marcar todo como (no) reproducido ...
Manage series 2308452
Contenido proporcionado por The Open University. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Open University o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
What can current theories about children’s learning and development contribute to the development of new teaching and learning methods in schools? And how are new digital technologies changing the ways children think and learn? This album introduces two elements of The Open University's presence in the virtual world Second Life™ and explores the way in which virtual worlds can offer new opportunities for teaching and learning. The album also explores some of the ways that the theories of Lev Vygotsky have influenced the use of dialogue and language in the classroom and the ways in which children and teachers interact with each other. The interviews and video tracks are introduced and contextualised by Dr Kieron Sheehy of The Open University. The material forms part of The Open University course ED841 Understanding children's development and learning.
…
continue reading
11 episodios
Todos los episodios
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

A short introduction to this album.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Dr Kieron Sheehy of The Open University talks about The Open University presence in virtual worlds.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

A guided tour of The Open University island in Second Life™ virtual world, revealing some of the opportunities it offers for teaching and learning.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

1 Virtual worlds: Schome Park 10:34
A guided tour of Schome Park, an island in Teen Second Life™ virtual world, which is being used to collect evidence about approaches to supporting teenage learners.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Dr Kieron Sheehy of The Open University sets the scene for the interviews that follow.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

In this archive interview Professor Harry Daniels discusses his long-standing interest in Vygotsky’s theories about cognitive development and on the ways these theories can inform educational practice.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Professor Neil Mercer talks about his involvment in the 'Thinking together' and 'Dialogic teaching in the Science classroom' research projects which explore the relationship between language and thinking.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Primary science teacher Diane Rawlins talks about her involvement in the dialogic teaching research project, and how her involvement influenced the way she uses talk in the classroom.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Professor Maurice Galton talks about the Social Pedagogic Research into Group Work or SPRinG project, designed to improve the effectiveness of pupil groups in classrooms.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Secondary science teacher Jane Brine talks about her involvement with the SPRinG project and the benefits is has brought for her and her pupils.
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Exploring teaching and learning in real and virtual worlds - for iPad/Mac/PC

Course chair Dr Dorothy Faulkner gives an overview of Open University course ED841 Understanding children's development and learning.
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